Thursday 29 October 2009

The largest population in the World and Taobao.com

You may have heard of the country, China?

It's a little unknown place with a population of around 1.3 billion. Er yes, the largest population in the world in fact. In fact around 20% of the planet. My basic Maths says that's 1 in 5.

1 in 5 represents a huge market for trade and potential customers wishing to purchase products.

Never a company to miss an opportunity, eBay tried to open a branch of its Auction website in China. It failed. With such a huge potential customer base, I hear you ask, how did they fail? The answer... Taobao.

Taobao is an online market place founded by Ma Yun (Jack Ma) in 1999 and is part of the Alibaba group. A Chinese company, that already has such a strong grip on the Chinese marketplace, that nobody, not even the mighty eBay, can seemingly get a look in.

So... with such a strong marketplace and huge world customer base, why doesn't all and sundry list their items there? The one stumbling block? A pretty big one actually... the whole site is in Chinese.

Want to get rich? Learn several forms of Chinese is my tip. Admittedly not an easy task, but in decades or maybe just years to come, it could well be worth the effort.





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